Privacy Policy

Last Updated: September 29, 2026

This Privacy Policy explains how Belaro ("we", "us", or "our") collects, uses, maintains, and discloses personal information when you visit, browse, or purchase chairs and bedroom furniture from Belaro.us (the "Site").

1. Information We Collect

When you interact with our store or purchase from our seating and bedroom collections, we collect specific categories of personal information to process transactions and support your orders:

Device and Technical Information: IP address, browser type and version, operating system, time zone, referring URLs, pages viewed, search queries entered on the Site, and browsing interaction metrics.
Order and Transaction Information: Full name, billing address, shipping address, contact telephone number, email address, payment details (processed securely via PCI-compliant payment gateways), and delivery notes.
Customer Support Records: Communication history, support tickets, dimension and weight inquiry records, assembly questions, and photographs submitted for transit damage or defective component claims.

2. How We Collect Your Information

We gather personal data through:

Direct Customer Interactions: When you create an account, purchase furniture or seating, subscribe to catalog notifications or email updates, or reach out to our customer care team via email or telephone.
Automated Technologies and Cookies: Small data files, including cookies, pixel tags, and server log files, automatically record technical details regarding your equipment and browsing patterns as you interact with our website.

3. How We Use Your Information

We use the collected information for specific commercial, customer support, and operational purposes:

Order Processing and Fulfillment: To verify purchases, process credit card transactions, schedule parcel or freight dispatches, print shipping documents, and issue tracking notifications.
Delivery Coordination: To provide accurate contact phone numbers and residential addresses to carriers so they can perform ground-level deliveries or schedule freight delivery windows.
Customer Support and Warranty Claims: To answer assembly questions, dispatch replacement hardware packs or replacement parts, and handle returns or refund requests.
Fraud Detection and Risk Mitigation: To screen incoming transactions for potential fraud, unauthorized activity, or billing discrepancies.
Store Optimization and Analytics: To evaluate catalog navigation, identify popular chair and furniture categories, and optimize store performance.
Marketing Communications: With your explicit permission, to send product announcements, seasonal promotions, or furniture care guides. You can opt out at any time using the unsubscribe link provided at the bottom of our emails.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We share data strictly with trusted third-party service providers essential to operating our business and fulfilling orders:

E-Commerce Platform (Shopify): Our store is hosted on Shopify, which provides the technical infrastructure, secure checkout engine, and encrypted customer data storage.
Parcel and Freight Carriers: We share recipient names, delivery addresses, and phone numbers with parcel couriers and freight carriers (such as UPS, FedEx, USPS, or regional freight partners) to ensure delivery.
Payment Processors: Payment transactions are transmitted directly to certified third-party payment gateways compliant with PCI-DSS security standards. We do not store complete payment card numbers on our servers.
Analytics Providers: We utilize tools like Google Analytics to evaluate customer engagement, identify site traffic patterns, and assess marketing effectiveness.
Legal and Regulatory Compliance: We may disclose personal data if required to comply with applicable laws, subpoenas, court orders, or to protect the safety, legal rights, and property of our business and customers.

5. Cookies and Tracking Technologies

Cookies allow our Site to remember items placed in your shopping cart, preserve account login sessions, and evaluate site traffic patterns. You can adjust your browser settings to refuse or delete cookies; however, disabling certain functional cookies may impact essential shopping features, such as checkout functionality.

6. Data Retention

When you place an order on Belaro.us, we retain your order information in our records for accounting, tax, warranty tracking, and legal compliance purposes unless and until you request the deletion of this data, subject to statutory recordkeeping requirements.

7. Children's Privacy

Our Site and furniture products are intended for general adult audiences. We do not knowingly collect personal information from individuals under the age of 18. If we discover that a minor has submitted personal data, we will delete that information immediately.

8. Your Data Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

The right to request access to the personal data we hold about you.
The right to request correction of inaccurate or incomplete personal records.
The right to request deletion of your personal information, subject to mandatory recordkeeping requirements.
The right to opt out of promotional emails and marketing communications at any time.

To exercise any of these rights, please contact our support team using the information provided below.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be published directly to this page with an updated "Last Updated" date.